Designate a Sober Driver this St. Patrick’s Day

SAINT PATRICK’S DAY 2011
IMPAIRED DRIVING PREVENTION CAMPAIGN
MARCH 8 — 17, 2011

For many Amer­i­cans, St. Patrick’s Day has become a pop­u­lar night out to cel­e­brate with friends and fam­ily.  Unfor­tu­nately, due to the large num­ber of drunk dri­vers, the night out has also become very dangerous.

On St. Patrick’s Day 2009, 37 per­cent of the dri­vers and motor­cy­clists involved in fatal crashes had a blood alco­hol con­tent (BAC) of .08 or above, accord­ing to sta­tis­tics by the National High­way Traf­fic Safety Admin­is­tra­tion (NHTSA).

To assist in this cam­paign, NHTSA has cre­ated this safety cam­paign plan­ner to pro­vide you with mar­ket­ing mate­r­ial, earned media tools, and mar­ket­ing ideas that you can dis­trib­ute to fit your local needs and objec­tives while, at the same time, part­ner­ing with other States, com­mu­ni­ties, and safety orga­ni­za­tions on this program.

Here we include mes­sag­ing, tem­plates, and ban­ners that you may choose from to sup­port your impaired dri­ving ini­tia­tives sur­round­ing St. Patrick’s Day. The mate­r­ial avail­able to you can be used in sev­eral capac­i­ties and all carry the tagline, “Des­ig­nate a Sober Dri­ver this St. Patrick’s Day” to rein­force our Buzzed Dri­ving is Drunk Dri­ving mes­sage plat­form.


See also:
UGotBrains.com
NJTeenDriving.com